We're pleased to launch a series of Proper Style Picks, this one from our dapper staff member Jake:
Socks and underwear: gifts men typically dread receiving. Too often they are something needed, not wanted.
Recently, though, there's been a revival in sock love. Colors and patterns have reappeared -- much to my liking. As someone who loves color and appreciates quality, I was drawn to these new offerings.
But: I'm hard on my feet, and socks take the brunt of my abuse. I had come to accept that socks never lasted long in my life.
Then I gave the Lisa B. socks we sell in the shop a try. I'm not exaggerating when I tell you they changed my life. In addition to taking a beating, they are comfortable, colorful, and a great fit. My first pair has lasted more than two years and are still going strong. Did I also mention they are made in rural Pennsylvania? An added bonus. #shopsmall #madeintheUSA #etc
These socks make a statement without being too flashy. Like a pocket square, good socks will show you care about details, demonstrate personal style, and exude confidence. They're a perfect splash of color for the office, a formal(ish) occasion, a night on the town, or a night in. The colors and designs are timeless, so you won't need to buy new ones every year (but you might just want to anyhow).
As Lisa herself says, these socks "fulfill a need, but that doesn't mean it has to be dull and boring!"
As for interesting underwear ... well, I'm going to let you choose that on your own
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